It all started with a wicked hangover… said most low-alc brands. Not us. Sure, we’ve had our share of sore heads, but our story was born with a single goal: to make the most of big nights and make way for even bigger mornings. To enjoy some sundowners with mates then get up early enough to soak in the odd sunrise here and there.

Our recipe was perfected in Perth, the brand was hatched in Sydney, and the beers are brewed in Melbourne, so we’re a national team set to deliver on a national goal of catching the worm. Whatever that might look like for your tomorrow.

We’re not about giving booze the bird. We love a beer as much as the next rooster. But getting older and having kids gave us a new appreciation for those precious hours before midday. When the rest of the world might be feeling a little worse for wear, we want to feel bushy-tailed and bright-eyed. Ready to take on whatever the day throws at us.

So whether you’re wanting to have a break from booze or simply pace yourself between brews, throw some Earlybirds in the mix and you’re sure to not miss the alcohol when it tastes this good.

Go on, it’s never too late to embrace Early.